Digital Fundraising
Thought Leadership: Enthuse
The client:
Enthuse is a fundraising, donations and events registration technology provider. Its platform has helped thousands of charities raise millions of pounds.
The project:
In 2020, Enthuse launched the Donor Pulse series of research-based reports, which gathers insights from over 2000 UK citizens each quarter. The reports examine how perceptions of fundraising and support for charities are evolving, and helps charities understand what they need to do to drive support for their causes.
The insights have helped establish Enthuse as a thought leader in sector, and have been used to build brand awareness and support major bids. Exposure has been extensive, with:
- Over 6000 downloads of the report
- Speaking slots at major third sector conferences
- Content for Enthuse customer events and other communications
What our client says:
“The data and insight from RedFox has built an invaluable understanding of how giving and support for charities has changed throughout the pandemic, the war in Ukraine and the cost of living crisis. The report has been very well received by both customers and prospects and is a key part of our marketing strategy. ”
Louise Tullin (CMO, Enthuse)
Public Sector Marketplace
ABM Insights: Bloom Procurement
The client:
Bloom's open access marketplace connects the Public Sector with suppliers of professional services, from engineering design to digital transformation. The fully compliant marketplace is outcomes-based, so clients only pay for what is delivered.
The project:
RedFox delivered a family of custom reports to Bloom, including
- Client reports
- Category reports
- Sector reports
The research has been used to:
- Create a 3 year Go To Market strategy identifying target segments for business development
- Guide Bloom’s marketing strategy for each segment and plan engaging campaigns designed to generate demand and provide leads to the business development team
- Create Account Based Marketing (ABM) plans for existing and prospect clients
What our client says:
“We are delighted with the quality and detail of the reports. The client solutions team rely on them to understand how we can best support clients, and to identify and build relationships with individuals who can benefit from our services. The marketing team have also used the insight to plan and craft communications for target segments and are just launching a campaign to Local Authorities around increased demand for Children’s Services which was identified as a key theme in the Social Care category report".
Jen Cassidy, Commercial Director at Bloom
Third Sector
Thought Leadership: Charity Pulse Report
Charity Pulse is an annual report from Enthuse – the fundraising, donations, and events registration platform – looking at changing attitudes within the third sector.
The 2022 report is based on insights from telephone interviews with over 200 key decision-makers in UK charities, and explores the growth in fundraising and events, and how the pandemic has accelerated digital transformation in the sector. It is an invaluable source of information for charities planning their activities in the post-pandemic world, and has helped consolidate Enthuse’s position as a third sector thought leader.
The first report has so far received:
- Over 1,200 downloads
- Media coverage on Radio 5 Live Wake Up To Money, and in Big Issue, Charity Times and UK Fundraising
What Enthuse say:
“RedFox have a fantastic grasp of the third sector, global digital trends, and online payments, and as a result are able to design thoughtful questions which tap into the most important trends and hot topics. The research was of very high quality and delivered unique insights on how the pandemic has affected charities, and how it has spurred them on in their digital journeys.”
Louise Tullin, CMO, Enthuse
Web-based Telephony
Market sizing and segmentation: Callroute
The client:
Callroute is a new self-serve, SaaS–based telephony solution which lets businesses use Microsoft Teams as a their phone system.
The project:
To take advantage of the rise in adoption of Teams, Callroute had to act quickly. The management team needed clear, reliable market data on which to build a business case, and buyer insights to inform its Go to Market strategy.
RedFox designed an agile, yet robust, research methodology to:
- Size the addressable market
- Identify segments with greatest opportunity
- Uncover insights to fine tune the product and build a GTM strategy
The research delivered what would normally take months to achieve in a matter of weeks. Based on a structured sample of nearly 1000 business decision-makers in companies of all sizes, it provided rigorous quantitative data on the addressable market and appetite for the product. Using a dynamic methodology, we were also able to gather in-depth understanding of buyer needs and pain points from potential buyers.
What our client says:
“Redfox Research delivered an excellent piece of research, which has proved pivotal in our new product planning. I was delighted with the quality of the report and the feedback session they facilitated. The project far exceeded my expectations and I wouldn’t hesitate to use them again.”
Toby Gold (CEO, Callroute)
Fundraising
Persona Development: Enthuse
The client:
Enthuse gives charities the tools to create and manage fundraising events and collect sponsorship from small community fundraisers, right through to world class mass participation events like the London Marathon.
The project:
Enthuse had developed a new, templated offer designed to help charities get microsites up and running fast. Ahead of launch, they needed to better understand who the target buyers would be for this offer, and what problems they were trying to solve.
RedFox carried out one-to-one in-depth interviews with decision-makers and influence in various roles within charities to explore their needs, pain points and appetite for the product. Our report brought to life the key personas to target, and their drivers and an motivations to buy, and fed into the product development and messaging. .
What our client says:
“We were particularly impressed with the quality of the interviews and analysis, with the team exploring new angles as the project progressed. The research helped us to understand exactly who we needed to talk to and what messages would resonate with them as people. It has allowed us to build and strengthen relationships with our target audience and have more meaningful conversations.”
Louise Tullin, CMO, Enthuse
Small Business Insurance
Online proposition development: RSA
The client:
RSA is one of the leading providers of commercial insurance. As part of its business framework, it offers a selection of policies to small businesses. These policies can be accessed by brokers, using its e-trade platform.
The project:
Following changes to the proposition, and the way it serviced brokers, RSA wanted to check on how well its proposition was performing in the market.
RedFox Research carried out telephone depth interviews with brokers to explore its competitive positioning, and identify areas where the proposition needed strengthening.
What our client says:
“Redfox were very accommodating, professional and friendly. The research was carried out quickly and effectively and with empathy, and care taken in each customer call. The detailed feedback was accompanied by a quality report on which we can build our proposition further.”
Alison Kent (Proposition Manager, RSA)
Frontline Workers
Building brand awareness: Over-C
The client:
Over-C provides a digital platform to high-footfall, high-risk and high-production venues and facilities giving them full transparency, confidence and control of frontline operations.
The project:
We interviewed 1,000 ‘frontline’ workers across the UK and Ireland in a diverse range of industries and roles, including security, facilities management, transport, utilities, cleaning, warehouse, retail and guest services.
The research explored how frontline workers perceived their jobs, and highlighted how many feel disenfranchised. It formed the foundation of a published report "Giving Back to the Frontline: Empowering key workers post COVID-19" which looked at what steps organisations could take to empower these workers in their role.
What our client says:
“The statistics and findings have built the foundation for our 2020 content plan, with lots of different stories and content being created off the back of this.”
Riona Hegarty (former CMO, Over-C)