Public Sector Marketplace

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The client:

Bloom's open access marketplace connects the Public Sector with suppliers of professional services, from engineering design to digital transformation. The fully compliant  marketplace is outcomes-based, so clients only pay for what is delivered. 

The project:

RedFox delivers a family of custom reports to Bloom, including 

• Client reports 
• Category reports
• Sector reports  

  The research has been used to:

• Create a 3 year Go To Market strategy identifying target segments for business development
• Guide Bloom’s marketing strategy for each segment and plan engaging campaigns designed to generate demand and provide leads to the business development team
• Create Account Based Marketing (ABM) plans for existing and prospect clients

What our client says:

“We are delighted with the quality and detail of the reports. The client solutions team rely on them to understand how we can best support clients, and to identify and build relationships with individuals who can benefit from our services. The marketing team have also used the insight to plan and craft communications for target segments and are just launching a campaign to Local Authorities around increased demand for Children’s Services which was identified as a key theme in the Social Care category report". 

Jen Cassidy, Commercial Director at Bloom

The client:

Enthuse provides charities with the technology to organise fundraising events and collect donations.  The Enthuse platform helps charities raise more for their cause, under their own brand.

The project:

In Autumn 2020, Enthuse launched its Donor Pulse research, which gathers insights from a cross-section of UK citizens.  The series examines public perceptions of fundraising, donating and the charity sector, and how attitudes are changing as the pandemic develops. 

The data has been used to build awareness of the brand through demand generation, conferences and press coverage: 

• Over 1,500 leads  
• Two speaking slots at major third sector conferences
• Content for Enthuse’s customer events
• Plus, as a bonus, insight into new product development  

What our client says:

“The data and insight from Red Fox has allowed us to develop an invaluable understanding into how donors and supporters are feeling about charities and donating during the pandemic. The report has been very well received by both customers and prospects and is a key part of our marketing strategy. ”

Louise Tullin  (Marketing Director, Enthuse)

The client:

Callroute is a new self-serve, SaaS–based telephony solution which lets businesses use Microsoft Teams as a their phone system.

The project:

To take advantage of the rise in adoption of Teams, Callroute had to act quickly.  The management team needed clear, reliable market data on which to build a business case, and buyer insights to inform its Go to Market strategy.   

RedFox designed an agile, yet robust, research methodology to: 

• Size the addressable market  
• Identify segments with greatest opportunity  
• Uncover insights to fine tune the product and build a GTM strategy

The research delivered what would normally take months to achieve in a matter of weeks. Based on a structured sample of nearly 1000 business decision-makers in companies of all sizes, it provided rigorous quantitative data on the addressable market and appetite for the product.  Using a dynamic methodology, we were also able to gather in-depth understanding of buyer needs and pain points from potential buyers.

What our client says:

 “Redfox Research delivered an excellent piece of research, which has proved pivotal in our new product planning. I was delighted with the quality of the report and the feedback session they facilitated. The project far exceeded my expectations and I wouldn’t hesitate to use them again.”

Toby Gold (CEO, Callroute)

The client:

RSA is one of the leading providers of commercial insurance. As part of its business framework, it offers a selection of policies to small businesses. These policies can be accessed by brokers, using its e-trade platform.

The project:

Following changes to the proposition, and the way it serviced brokers, RSA wanted to check on how well its proposition was performing in the market.

RedFox Research carried out telephone depth interviews with brokers to explore its competitive positioning, and identify areas where the proposition needed strengthening. 

What our client says:

“Redfox were very accommodating, professional and friendly. The research was carried out quickly and effectively and with empathy, and care taken in each customer call. The detailed feedback was accompanied by a quality report on which we can build our proposition further.”

Alison Kent  (Proposition Manager, RSA)

The client:

Over-C provides a digital platform to high-footfall, high-risk and high-production venues and facilities giving them full transparency, confidence and control of frontline operations.

The project:

We interviewed 1,000 ‘frontline’ workers across the UK and Ireland in a diverse range of industries and roles, including security, facilities management, transport, utilities, cleaning, warehouse, retail and guest services.

The research explored how frontline workers perceived their jobs, and highlighted how many feel disenfranchised.  It formed the foundation of a published report "Giving Back to the Frontline:  Empowering key workers post COVID-19" which looked at what steps organisations could take to empower these workers in their role.

What our client says:

“The statistics and findings have built the foundation for our 2020 content plan, with lots of different stories and content being created off the back of this.” 

Riona Hegarty (former CMO, Over-C)